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- Trump's blog posts weren't being widely shared on social networks, The Washington Post reported.
- His blog posts were reportedly shared less than 2,000 times each day on Facebook last week.
- Engagement on Trump-related posts on social networks reportedly fell by about 95% since January.
- See more stories on Insider's business page.
Former President Donald Trump's blog posts aren't being widely shared on other social networks, according to an analysis published by The Washington Post.
After Facebook and Twitter removed Trump, the former president launched "From the Desk of Donald J. Trump" in early May. Last week, posts from the blog were shared on Facebook only about 2,000 times each day, according to BuzzSumo, which shared the data with the Post.
Trump's team is reportedly working on its own social network, with plans to launch it this summer, a Trump advisor told the Post. The report said Trump was often briefed on the project, which was internally called "Trump Media Group."
Before he was banned from Twitter, many of Trump's tweets regularly saw hundreds of thousands or millions of interactions. When he announced he'd tested positive for the coronavirus in October 2020, for example, the tweet was liked more than 1.6 million times within a few hours.
On the biggest social media networks, engagement on posts about Trump fell by about 95% in the last few months, the Post reported.
It was previously reported that Trump's blog had about 212,000 engagements in its first week online. Peter Loge, an associate professor at George Washington University, told Insider's Thomas Colson that "Trump is just shouting into the void."
Trump's blog crashed last Saturday after he posted unverified statements about election fraud in Arizona. The blog has freed him from the character limits of Twitter. One of the 11 statements he posted in the last week ran to more than 900 words.
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